Gustav Ehrenreich founded his happy Hoptimist movement in the late 1960s, strongly believing in the power of smiles. His aim was to create a figurine that would serve as a constant reminder to stay positive and optimistic. Although the 1960s are often referred to as the “Swinging Sixties,” the decade was marked by unrest. This made Ehrenreich’s design a welcome spreader of joy in an otherwise turbulent time.
Today, the happy Hoptimists are part of Danish design history, and they spark joy all over the world.
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